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My name is Luisa Burjaili, I'm a Junior Marketing Major at UDC.
I chose my major based on what people say about Marketing. Marketing is everywhere and it is part of everybody's life. I read a post in a Blog last year by Narciso Santaella that I reeeeeally like it. Now,I want to share with those who have the question "Why Study Marketing". This short text explains why Marketing is important to people, companies and society: Importance to people A person reacts to marketing every time he/she buys a product. The fact that this product meets the needs of that person, be effectively promoted and can be found at a time and place convenient affirms the effectiveness of the marketing system. The field of marketing also offers opportunities for careers that are less affected by cyclical economic and offering better opportunities than many other careers to the growth and development which are based on personal merit. Salaries in marketing positions are among the highest of all occupational fields and offer excellent prospects for future growth.Importance to businessAs the only production system of the company's revenue (the other two major systems ¾ accounting / finance and production operations revenue applied ¾), marketing generates income that is managed by financial professionals to produce profits. To expand sales and revenues from sales, marketing helps distribute the fixed costs over more units, increasing thereby the return to profit for the company.Importance to societyThe economies of free enterprise, market-oriented, marketing process, as the main force for creating mass markets, mass production and mass distribution, also helps to create high levels of business activity, greater opportunities for investment and jobs . The following statistics attest to the productive role of marketing:■ more than 50% of all money spent by the consumer supports marketing activities such as advertising, personal selling, retail, packaging and transport; ■ about 45% of household expenditures are spent on services (health care, education, recreation and the like), in which the emphasis is on marketing and not in production activities; ■ about 30% to 40% of employees in the United States have jobs directly or indirectly related to marketing functions. The drastic transformation of the economies in controlled free market economies, beginning with the fall of the communist bloc states in the late 1980s, stresses the increasingly important role that marketing will play in the twenty-first century. In developing countries, the marketing institutions represent a dynamic element in breaking cycles of poverty. I see Marketing everywhere, and it will increase more and more. UDC has a very good Marketing Program. The School of Business of UDC is very well prepared to graduate outstading students, like you, me, and all my peers. |

